Little black app: Evernote reinvents the address book
If you have trouble putting a name to a face – and you have an iPhone – help is now at hand.
“Your brain doesn’t remember people alphabetically,” says Phil Libin, Evernote’s chief executive. “You remember them based on what they look like, when you met them and the context.”
Mr. Libin says the new Evernote Hello app aims to transform and modernize the concept of the historic alphabet-based address book.
The aim of Evernote – first launched in 2008 and now used by about 20
“Your brain doesn’t remember people alphabetically,” says Phil Libin, Evernote’s chief executive. “You remember them based on what they look like, when you met them and the context.”
Mr. Libin says the new Evernote Hello app aims to transform and modernize the concept of the historic alphabet-based address book.
The aim of Evernote – first launched in 2008 and now used by about 20
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