Silicon Valley’s star designers push aside programmer nerds

Five years ago, Justin Edmund arrived at Carnegie Mellon University, a floppy-haired freshman, with artistic talent and dreams of joining a venerable design firm like IDEO or Frog. But during his sophomore year, a recruiting pitch from a Facebook employee turned his head, and prompted a detour of his ambitions.


“It didn’t even occur to me that working at a tech company was something I could do,” Mr. Edmund said. “I switched my trajectory completely.”
So, in 2010, Mr. Edmund interned

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