With Romney In Race, Mormon Church Steps Up Ads

The Church of Jesus Christ of Latter-day Saints
An “I’m A Mormon” billboard in New York’s Times Square in June.The LDS church expanded the ad campaign to 12 new cities within the last week.

Just as former Massachusetts Gov. Mitt Romney tries to overcome unease about his Mormon faith in his bid for the Republican presidential nomination, a new ad campaign promoting the religion is drawing attention.
“I’m a Mormon” billboards and television commercials aimed at improving the

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